The Rise of Night Market in Polangui Albay: An Advantage to SMEs
PDF

Keywords

Night Market
SMEs
Vendors
Polangui
Locals

How to Cite

Abitria, K. A. (2023). The Rise of Night Market in Polangui Albay: An Advantage to SMEs. Journal of Education, Management and Development Studies, 3(1), 41–51. https://doi.org/10.52631/jemds.v3i1.167

Abstract

Night market is one of the exciting trends in Polangui’s food system. It showcases the local culture and promotes the local food of the town. It also acts as an alternative for small medium business owners to sell their goods daily. It is considered as business incubators for the aspiring entrepreneurs since it only needs a small amount of capital to the start the business. There are five variables studied namely: vendor’s profile and characteristics, customers profile and characteristics, level of support from the Local Government Units (LGUs), competition among vendors, and the type of products and their prices. This paper identifies the advantages of the night market to Small and Medium Enterprises (SMEs) in the town of Polangui. This research could also help to encourage other local business owners to use this as a platform to be successful in the business. It could be a great advantage to the vendors if they will join the night market in order for the locals and other people coming from neighborhood municipalities to taste the type of food and services that they offer and it may provide a benchmark for future studies. This exploratory study described the prospect of the night markets in the business environment and also explore the main intention to highlight the advantages of the night market activities to SMEs as the researcher adopted qualitative research approach. Overall results revealed that there are five contributing factors that benefit the entrepreneurs in the rise of night markets in Polangui, Albay that may help in attracting more customers to visit the night markets regularly namely: income generation, gaining confidence among the vendors, gain additional knowledge/skills through seminars, training's attended and workshops helping LGU promote tourism and collect taxes, and overall economic growth.

https://doi.org/10.52631/jemds.v3i1.167
PDF

References

Almaden, A. M., & Veloso, J. A. (2017). Social and Economic Impact of the Colon Night Market to Small Scale Vendors. JPAIR Multidisciplinary Research Journal, 28(1), 1–1. https://ejournals.ph/article.php?id=12296

Carmines, E. G., & Zeller, R. A. (1979). Reliability and Validity Assessment. SAGE Publications.

Catedral, H. (2018). The Food Safety Culture of a Night Market. Journal of Economics and Business, 1. https://doi.org/10.31014/aior.1992.01.04.39

Check, J., & Schutt, R. K. (2011). Research methods in education. Sage publications.

Cindy. (2022). Top 10 Local Markets for Travelers in Southeast Asia. https://www.asiahighlights.com/southeast-asia/top-local-markets

Elli, J. D. (2016). Assessment of Street Food in Catbalogan City, Philippines. Journal of Academic Research, 1(1), 11–20. https://jar.ssu.edu.ph/index.php/JAR/article/view/36

Hassan, T., & Ahmad, B. (2016). The Role of Micro Enterprises in Employment and Income Generation: A Case Study of Timergara City Dir (L) Pakistan. International Journal of Economics & Management Sciences, 5. https://doi.org/10.4172/2162-6359.1000318

Ishak, N. K., Aziz, K. A., & Latif, R. A. (2012). Typology of night markets in Malaysia. Journal of Case Research in Business & Economics;Jul2012, Vol. 4, P1, volume 4, 1–10.

Lee, D., & Pearce, P. (2019). Shining a light on Asian night markets: vendors’ and visitors’ views. International Journal of Tourism Cities, 6(2), 467–484. https://doi.org/10.1108/IJTC-02-2019-0027

Li, R., Wang, X., & Wang, Y. (2021). Night Market Cultural Transformation and Upgrading. Journal of Service Science and Management, 14(4), 412–428. https://doi.org/10.4236/jssm.2021.144026

Mendez, J. M. (2023). Night Market OF Polangui - NIGHT MARKET OF POLANGUI, ALBAY Street foods now play a significant role - Studocu. https://www.studocu.com/ph/document/holy-trinity-university/social-studies/night-market-of-polangui/55661994

Ponto, J. (2015). Understanding and Evaluating Survey Research. Journal of the Advanced Practitioner in Oncology, 6(2), 168–171.

Ramirez, Ma. M. (2022). ENCHANTMENT IN OUT: A PERSPECTIVE OF FILIPINOS IN EATING OF STREET FOODS. https://doi.org/10.13140/RG.2.2.12700.16009

Salim. (2023). 10 Best Night Markets In Manila, The Philippines - Updated 2023. In Trip101. https://trip101.com/article/current-url

Song, H., Yang, Y., & Tao, Z. (2020). How different types of financial service providers support small- and medium- enterprises under the impact of COVID-19 pandemic: from the perspective of expectancy theory. Frontiers of Business Research in China, 14(1), 27. https://doi.org/10.1186/s11782-020-00095-1

Tilaki, M. J. M., Abooali, G., Marzbali, M. H., & Samat, N. (2021). Vendors’ Attitudes and Perceptions towards International Tourists in the Malaysia Night Market: Does the COVID-19 Outbreak Matter? Sustainability, 13(3), 1553. https://doi.org/10.3390/su13031553

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2023 Journal of Education, Management and Development Studies

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...