Abstract
For ages, potters have contributed significantly to society by creating earthen products from clay for daily use, thus keeping the pottery industry alive. Pottery has been a livelihood for many generations. In Bangladesh, the origins of pottery date back to the Mohenjo-Daro and Harappa civilizations, as evidenced by the earthenware found at the Mahasthangar excavation site in Bogra. However, this profession is currently facing numerous challenges. Modern societies have shifted their preference towards plastics and other synthetic materials, leading to a declining demand for pottery products. Additionally, the lack of support and initiatives to promote pottery is causing this traditional craft to fade from society, leaving those involved in the profession to lead miserable lives. This research utilized a qualitative approach, with case studies being the primary data collection method. The findings indicate that the increasing use of plastics and aluminum products has significantly reduced interest in pottery, resulting in a decrease in potters' income and severe economic challenges. Consequently, many potters abandon their traditional profession as it no longer provides sufficient income to meet their family's basic needs. To address the current situation, the government must intervene by implementing programs and policies at the grassroots level to sustain the pottery profession and improve the livelihoods of potters.
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