Examining the Growth of Local Cafe Businesses in Baao, Camarines sur: A Basis for Small Business Management Training Manual

Abstract

The primary goal of this study is to analyze the present expansion of neighborhood cafes in Baao, Camarines Sur, to provide a foundation for developing a small business management training manual for industry participants. The purpose of the study was also to evaluate the elements that influence local cafe businesses' ability to grow and maintain their market share, compete with low prices, prepare financially, retain customers, and retain employees. The data collected were excerpts from semi-structured interviews and reviews of publicly available data. Hence, this study generated useful data and revealed potential strategies to drive the local cafe business’ new sustainable business programs and policies relative to their growth. The qualified respondents of the study are the business owners / co-owners and operations heads of local cafe businesses in Baao, Camarines Sur. The local cafe businesses in Baao, Camarines Sur, had similar struggles when crafting a set business strategy guide that they could use as a basis for growing their business. There were also challenges when battling competitor pricing and staying competitive. There were also no strategies to increase and develop customer and employee retention. An action plan was also proposed to foster sustainable business best practices for the growth of the local cafe businesses in Baao, Camarines Sur. The researcher took observations to make a comprehensive small business management training manual to help small business owners formally manage their business and improve it. It was also imperative that that manual be distributed and discussed to the beneficiaries through a comprehensive training program.